by Darcy | May 29, 2014 | SEO Education |
Flickr Image by Regan Walsh In the beginning, the field of SEO was comprised of companies attempting to “rig” the way search engines display their listing in search results. Today, the SEO has evolved into a holistic strategy geared towards generating a positive user experience and robot trust. The former represents what is today called “Black Hat SEO,” and the latter “White Hat SEO.” The tactics that companies use to employ these alternative strategies differ drastically. Despite large efforts to render black hat techniques obsolete (largely in part by Google), their proponents linger to today. The differences are many, but here’s a quick chart to illustrate the main difference between the two. Differences At a Glance Black Hat SEO White Hat SEO Working Definition The tactics used to obtain higher search rankings are in conflict with general webmaster guidelines. Tactics transparently conform to current web guidelines and laws without being deceptive. Industry Status Penalized by search engines. Approved by search engines. Consequence Website is often de-indexed by search engines, or experiences diminished rankings. Website is enabled to receive full benefit from organic search traffic now and into the future. Common Techniques Keyword stuffing, cloaking, link farming, hidden text, spam, paid links, etc. Quality content, high user experience, relevant keywords, authentic online reputation, reviews, etc. Should You Use Black Hat Tactics? The short answer is no. Search engines are very upfront about what they are willing to accept and what they will penalize. The good news is that there is still enormous room to gain long-term search exposure using an entirely white-hat toolbox. The long answer is, maybe. The lines...
by Darcy | Mar 24, 2014 | SEO Education |
Flickr Image by FutUndBeidl By now, the question has crossed the mind of virtually every businesses owner on the planet: “Do I conduct my SEO efforts in-house or through an agency?” Although there are benefits to both, the truth is you’ll never know until you fully assess both alternatives. To help you on this venture, SEO Services Vancouver provides you with in-depth analysis of your current place within the world of organic search. See our process...
